Josie Leavitt over at ShelfTalker has a nice write up today on the ins and outs of planning author tours — http://blogs.publishersweekly.com/blogs/shelftalker/?p=5121.
There are some really great takeaways here — tips and “tricks” I’m pretty positive you didn’t know. What was interesting is to learn of the balancing act between, as they put it, book sales, author happiness, store happiness, event quality and media coverage. And also the fact that a small, 20-person event can sometimes be just as valuable as one attended by hundreds.
Check it out for some great insight into the process AND how to make your next event more successful.
You must log in to post a comment.